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26 & 27 NOV 2019


Social Media - Why is it important for SMEs?

Social Media is a wonder that has changed the collaboration and correspondence of people all around the world. Particularly, social networking sites are extremely well known and have turned out to be day by day ritual in lives of many individuals’ lives.

These social media sites have huge effect on the person's life. Nonetheless, online networking isn't just a specialized device for fun; however it is likewise an imperative piece of promoting techniques in business life. There is a consistent rise in social media networking and in this way effect of interpersonal organizations is getting to be more wide spread, into every sort of business.

Social Media is frequently utilized as a source of data to spread learning and help in changing individuals' perspectives and conclusions. They have a place among imperative business promoting strategies and help to conduct market research, change consumer taste, bring innovations. In this way, in developed nations, online networking is picking up fame and is progressively being utilised as a part of normal activities by numerous organizations, including new companies, small medium and large associations.

Yet, it appears that in rising economies, for example, Pakistan, Nepal and other neighbouring nations, the use of social media hasn’t picked up pace or gained much importance. Literacy still remains the concern in these nations. Talking about India, people are realizing the importance gradually and the use is increasing extensively especially the SMEs which work on low marketing budgets and require online promotions to make their brand visible, for them social media is a boon. 

Advantage of Social Media to SMEs 

Higher rate of Conversions - Through online networking, it is simpler to make any clients to play out a specific activity (Call to Action) when contrasted with different methodologies. E-commerce and social media sites have become the main vehicle which drive traffic towards the main website 

Better Customer Experiences - By nature itself, web-based social networking is without a doubt a far superior and practical correspondence channel, particularly for SMEs. Each time business connects with a client or target group of onlookers, it has a chance to additionally improve the relationship by giving fantastic client administrations or by giving them extraordinary encounters.  

Lower Cost of Marketing - It has been found that 6 hours of extensive social media marketing in a week is enough to promote a brand, product or services and it is something SMEs can utilise for their products.  

Higher Customer Loyalty – Reviews and posts on social media platforms are the factors which create a perception of the product. Positive reviews and posts create a positive brand image and higher customer loyalty. 

Increment in Website Traffic - Each and every profile or connections that are propelled as a piece of online networking promoting methodology, drives the client to your business site. SMEs or little time business elements, have a tendency to depend vigorously on their sites to work for them and give brings about terms of more leads and changes.  

Social Media is and will stay the leading promotional platform for SMEs, it’s in the benefit of SMEs to adapt this platform on immediate basis so as to develop along with technology advancement. 

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