Britain’s Takeaway Spending to Surpass £7 billion by 2020
Following the trend previously set in America, UK takeaway ordering is increasingly becoming more spread out across the week, as opposed to being the ‘weekend treat’ of the past.
And as ordering from our favourite curry houses and pizzerias becomes the norm, spending on home delivery continues to rise – with the total expenditure expected to more than treble by 2020.
AlixPartners, a leading global business advisory firm and who undertook the research, found that spending will rise from 2015’s total of £2 billion to £7.6 billion in the space of four years.
And a great deal of the growth will come through the recent explosion of high street restaurant chains that now offer home delivery services through specialist services such as Deliveroo and now Amazon.
Also on the rise is the demand for a healthy takeaway, as those with a fast food craving opt to go for the less calorific option and not the ‘unhealthy’ meals that have traditionally been associated with the takeaway market.
AlixPartners’ study also found that 53% of UK diners believe it’s important that restaurants offer online ordering; 56% feel that healthy options are important; and 48% want loyalty rewards, such as discounts and special offers.
The firm also said restaurants will now need to increase their investment in technology in order to take advantage of the UK’s new eating habits, with high tech ordering systems being the most notable area for innovation.