How to boost sales with digital signage

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Recent Surveys have found that: 

• Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs.

• Nearly 75% indicated that they had told others about a business simply based on its signage. 

• About 68% of consumers believe that a business’ signage reflects the quality of its products or services. 

• About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. 

• Nearly 60% of consumers said that the absence of signs deters them from entering a store or business.

• Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. 

• Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business. 

• 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. 

• Legibility was chosen by both consumers and businesses as the most important characteristic of signs. 

Designing effective signage for your business involves more than creating an array of logos and pictures. You need to think about how your sign will be perceived, with people always on the move, your sign will need to be understandable in an instant and memorable enough that people will be drawn to your store. 

Your signage is what ultimately invites customers to stop and shop, you could have the best products and services, but if customers aren’t shopping, its likely your signage has failed. Investing in high quality signage has results. Experienced designers can help create the perfect sign, that ensures you will reap the rewards from your investment. 

Your sign first and foremost needs to be legible, which includes many factors. These are some of the more import ones. 

Letter Size - In most cases, the bigger the lettering, the easier it is to see, but remember to think about your location.

Letter Shape (Font) – Choose your Letter Shape (font) carefully, block fonts are more legible then say a script font. 

Letter Spacing - Crowding your letters together can make your sign difficult to read. Letters are more visible when spaces apart at a practical distance.

Brightness – Finding the right balance of illumination is key to a quality sign, its needs to be bright enough to stand out from its surroundings. However, be careful that it isn’t too bright, which can cause the light to spread beyond its boundaries.

Colour – Choose colours that complement each other well, rather then ones that tend to merge or clash.